ANOTHA is in Kuwait a leading fashion brand where I headed up the womenswear department as the Design Manager.
Creative Lead Designer working across many brands in Europe America and Asia to develop style to sell for woven and denim for mens, womenswear and childrenswear.
Senior Designer for Multi Product Denim & Wovens Womenswear, living and working in Madrid, Spain.
Senior Designer for Wovens & Denim Bottoms (Men’s and Womenswear), working alongside to the Creative Director and Design Manager to build a successful menswear collection.
Earls Court London - Graduate Fashion Week Collection 2008
The design and silhouette in the collection were mainly inspired from heritage menswear with a fusion of historic clothing worn during the British Empire in India. Growing up in the UK, but with strong links to family in India I felt that I was a fusion of culture, and wanted to show that through my collection.
Although hard to source and expensive, I was passionate about using organic fabric. From visiting my grandparents in India, I had witnessed the decline in wildlife over time as a result of pesticide use in cotton growing amongst other crops. It was therefore important that my creations were as eco-friendly as possible.
I would like to thank Samantha from https://www.hempfabric.co.uk/ for supplying the fabric used in the collection, making it possible for me to create this collection.
Head Designer & Brand Manager,
This role gave me the opportunity to develop a menswear denim brand, with 7 individual fit style names branding and fabrics from Isko and Canadian. Wash and developed in state of the art facilitates and factories in Asia.